# Speed Star ADS

To continue our business operations in the long term, we are aware we need to create more streams of income. One of the sources we are considering is to offer advertisements within our game. However, to start advertising, we understand we must have a high player count for sponsors to notice us. So we need to ask players to cooperate with us, so that we can grow together.

We plan to launch advertisements when we have more than 100,000 active players per month. It will start with a low advertisement rate and gradually increase the advertising rate in correlation to the growth of the player base within the game.

### Racecourse ADS

We are planning to show the advertisements in the segment where we introduce the racehorses before a race. This will be in a "full-screen view" and "embedded" within the race – There will be a link that can be clicked on to open a new pop-up to go to the sale page or webpage of the sponsors.

Sponsors will always be promoted by placing advertisements on our stadiums, thanks to that the race information is being stored on the blockchain. As a result, during race replays, the sponsor advertisements will always be shown here.

### Pricing

Service rates stand in proportion to the user base.

As our initial player base may be small, we've put forward the following advertisement spending structure:

<table><thead><tr><th width="236.90553345124692">Active user / month</th><th width="220.99030211888095">Racecourse / Day</th><th>ADS price / Racecourse</th></tr></thead><tbody><tr><td>100,000</td><td>240</td><td>$50</td></tr><tr><td>200,000</td><td>240</td><td>$100</td></tr><tr><td>500,000</td><td>240</td><td>$150</td></tr><tr><td>1,000,000</td><td>240</td><td>$300</td></tr></tbody></table>

As our initial player base may be small, we've put forward the following advertisement spending structure:

### Profit-sharing

We will take income from advertisements and divide that into portions within the game. We have 3 different portions as follows:

| Group                          | Percentage |
| ------------------------------ | ---------- |
| Racecourse Share Holder        | 35%        |
| Racer (Jockey and Horse owner) | 35%        |
| Speedstar Dev team             | 30%        |

And the last, whether this plan can happen or not. It is up to the community to help build it.

![](/files/ZaevHha1F0CUZ1Ng2W08)


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